We'll Make Google Ads Your Most Predictable Source of SQLs

Most agencies optimise toward form fills and report on CPL. We connect your CRM to Google's bidding algorithm so it optimises toward qualified pipeline. SQLs, opportunities, closed revenue. Google learns what a real buyer looks like for your business, not just someone who filled in a form.

Within 10 business days your account is audited, restructured, and rebuilt with new campaigns, ad copy, conversion tracking, and CRM integration. Ads go live by day 14. We then optimise toward qualified pipeline for 75 days.

Campaigns go live within 14 days. Most clients see their first qualified leads within four weeks. By the end of the 75-day optimisation period, the algorithm has enough real pipeline data to consistently find the kind of buyers your sales team wants to talk to. The specific numbers depend on your market, deal size, and how competitive your space is on Google.

Google Ads access, CRM access, a one-hour kickoff call, and someone who can answer product questions when we need it. After that it’s a 30-minute weekly check-in. We’re in the account daily. You don’t need to be.

SQLs, cost per SQL, pipeline value, and opportunities generated. Not impressions, not clicks, not form fills that go nowhere. You get a live dashboard connected to your CRM and ad accounts, plus a weekly update covering what we tested, what changed, and what’s next.

Most agencies optimise for form fills, report on CPL, and hand your account to a junior. We only work with B2B tech companies. Every campaign is built around longer sales cycles, higher deal values, and CRM-connected bidding so Google learns from your actual sales data. Senior team only. Four years, 50+ B2B accounts.

Both. We build dedicated landing pages designed to pre-qualify visitors so the wrong people filter themselves out before they reach your sales team. We also optimise the full flow between someone raising their hand and your team getting on the phone. Confirmation sequences, reminders, pre-call positioning. Fewer no-shows, fewer tyre-kickers.

They’re the most common, but we can work with most CRMs that have pipeline stages and an API. If you’re not sure, mention it in the form and we’ll tell you on the call.

We work with B2B companies spending or ready to spend $10K+/month on Google Ads. Below that there usually isn’t enough data for the algorithm to learn what a qualified lead looks like.

No. The initial engagement is 90 days, enough time to build, integrate, and prove the system works. After that it’s month-to-month. We keep working together because the results justify it, not because of a contract.

Month-to-month. No lock-in. The system is built, the CRM integration is live, and Google knows what a qualified buyer looks like. Ongoing work is scaling what’s proven, testing new campaigns, and improving cost per SQL as more data comes in. If you ever want to bring it in-house, you own everything we built.

It’s a 45-minute strategy session. We start by understanding your business, what you sell, who you sell to, and your growth objectives. Then we review your current Google Ads setup, what kind of leads you’re getting, and where the gaps are. From there we look at your market and deal economics and work out whether Google Ads can realistically become a consistent source of qualified pipeline for you. If there’s a fit, we’ll talk next steps. If not, we’ll tell you, and you’ll still leave with a clear picture of what needs to change.